Bora vs Soro
These two are the closest match in the category — same entry price, same daily-publishing model, almost the same integration list. The differences are volume ceilings, language reach, and what protection you get if it does not work out.
Soro figures read from their own site · 4 September 2026. Prices change — check before you buy.
Price
| Bora | Soro | |
|---|---|---|
| Entry plan | $39/mo | $39/mo |
| Articles per month | ~30 | 30 to unlimited by plan |
| Yearly | $390 (2 months free) | Not stated |
| Money-back | 14 days if it does not work as described | 14 days, no reason needed |
| Free trial | None | None found |
Features
| Bora | Soro | |
|---|---|---|
| Daily automatic publishing | ✓yes | ✓yes |
| Schema + FAQ block in every article | ✓yes | Not stated |
| Automatic internal linking | ✓yes | Not stated |
| WordPress, Shopify, Webflow, Wix, Ghost | ✓yes | ✓yes |
| Notion | ✓yes | ✓yes |
| HubSpot | ✓yes | ✓yes |
| Next.js feed | ✓yes | ✓yes |
| Cover image generated per article | ✓yes | ✓yes |
| Content languages | 40 | 50+ |
| Languages running at the same time | Up to 6 by plan | Not stated |
| Shopify app listing | —no | ✓yes |
| Multi-site discount | 20% 2nd site, 30% from 3rd | Not stated |
| Yearly billing | ✓yes | Not stated |
Where Soro is better
- An unconditional 14-day money-back guarantee — 'if it's not for you'. Bora also refunds within 14 days, but only if the product did not work as described. Soro's is the broader promise and that is a real advantage.
- Higher volume ceiling: Soro's plans go up to unlimited articles a month. Bora's top plan is four a day.
- A listing in the Shopify App Store, which matters if you run a Shopify store and want install-and-go.
- More published material to evaluate before buying — a working blog, public results pages and third-party coverage. Bora has almost none of that yet.
- 50+ content languages against Bora's 40+.
Where Bora is better
- Yearly billing at ten months' price. Soro's pricing page states monthly only; there is no annual option listed.
- A published multi-site discount — 20% on the second site and 30% from the third. Soro does not state one.
- Pricing is per website with a fixed monthly output, so there is no plan ladder to climb as you publish more.
- Plans state how many languages run in parallel from one site — one on Starter, two on Growth, six on Scale. Soro states 50+ supported languages but does not publish a parallel limit, so this is a difference in what is stated, not a claim about what Soro can do.
Which one
Choose Bora if: You publish in more than one language from the same site, you run more than one site, or you want to pay yearly and keep two months.
Choose Soro if: You want a no-questions refund window rather than a conditional one, you need more than four articles a day, or you want to install from the Shopify App Store.